Audience Insights :
The CredSpark Blog
All Stories
September 11, 2018 |
Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.
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July 10, 2018 |
During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...
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April 24, 2018 |
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
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March 14, 2018 |
HQ Trivia has been lauded for its mastery of real-time, quiz-based engagement. But any media or marketing team can learn and apply lessons from HQ's success.
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March 14, 2018 |
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
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February 9, 2018 |
Natural Language Generation (NLG) is a lesser-known branch of Artificial Intelligence. But when combined with asking questions of individuals, NLG can deliver highly impactful personalized recommendations for events, learning, content and more.
