Audience Insights :
The CredSpark Blog
All Stories
April 24, 2018 |
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
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March 14, 2018 |
HQ Trivia has been lauded for its mastery of real-time, quiz-based engagement. But any media or marketing team can learn and apply lessons from HQ's success.
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March 14, 2018 |
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
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February 9, 2018 |
Natural Language Generation (NLG) is a lesser-known branch of Artificial Intelligence. But when combined with asking questions of individuals, NLG can deliver highly impactful personalized recommendations for events, learning, content and more.
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January 31, 2018 |
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
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January 18, 2018 |
Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.
