Audience Insights :
The CredSpark Blog
Author: Lev Kaye
February 7, 2023 |
Let's unpack the three biggest imperatives for content creators, none of which ChatGPT solves.
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July 14, 2021 |
E(x) is CredSpark's Engagement Factor—a new framework for audience data and how to measure engagement. Take a look. It just might reshape your thinking on how to interact with your audience.
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July 14, 2021 |
The whole digital marketing and audience engagement world is about to be upended. Is your organization ready for the consequences?
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April 6, 2020 |
In the thick of the pandemic, most people and organizations are struggling and questioning everything. Ironically, asking questions may light the way forward.
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February 3, 2020 |
For media firms, publishers, marketers and associations, there’s now a party you can’t skip - it’s called the First Party.
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November 17, 2019 |
Does your organization have a Chief Question Officer? What is a C?O and how can that role be one of the most influential in your organization?
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December 27, 2018 |
Do you think BIG Data is a BIG menace? Do you think it only applies to BIG companies? Well, read on. We may change a few of your perceptions.
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September 11, 2018 |
Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.
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July 10, 2018 |
During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...
