October 20, 2022 |
Here are a few insights that you can incorporate into your content creation process to dramatically improve your attention metrics.
Audience Insights :
The CredSpark Blog
Stories on:
Category: Advertising & Marketing
December 15, 2021 |
The first multiple-choice test was given more than a hundred years ago. Are you still rocking the same vibes Frederick J. Kelly was putting out in 1914? If so, it might be time to level up your game.
February 1, 2020 |
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
September 11, 2018 |
Long-tail content can be exceptionally relevant for readers. But we can't really expect them to slog through our backlogs of content to find what's meaningful for them. However, AI can help us find the needles in the proverbial haystacks that are exactly suited to our needs and interests.
February 9, 2018 |
Natural Language Generation (NLG) is a lesser-known branch of Artificial Intelligence. But when combined with asking questions of individuals, NLG can deliver highly impactful personalized recommendations for events, learning, content and more.
January 31, 2018 |
Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?
January 18, 2018 |
Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.
August 1, 2017 |
Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...
July 10, 2017 |
My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...
June 15, 2017 |
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...
