Discover how data-driven insights can help sponsors gain a deeper understanding of their target audiences, leading to better quality leads and more sales for sponsors.
Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.