Advertising Archives - Page 2 Of 2

April 24, 2018 |

Zero Party Data

The Death (and Dawn) of Personal Data Collection

The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...

By

Lev Kaye

March 14, 2018 |

Media & Publishing

Niche Publishing: A Path to Sustainable Success

The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.

By

Barry Tonoff

January 31, 2018 |

Advertising & Marketing

The Data Your Advertisers Want (and are willing to pay a premium for)

Publishers and media companies have a big problem: Digital advertising is too cheap. So what caused it? And what can be done about it?

By

Barry Tonoff

January 18, 2018 |

Advertising & Marketing

Is Influencer Marketing Being Held Hostage?

Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.

By

Barry Tonoff

January 11, 2018 |

Zero Party Data

Netflix: Just Ask Me, Already!

How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?

By

Lev Kaye

October 24, 2017 |

Interactive Content

Pivot to Audience

Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...

By

Lev Kaye

August 1, 2017 |

Advertising & Marketing

Dating vs Online Advertising: Swipe Left or Right?

Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...

By

Lev Kaye

March 23, 2017 |

Media & Publishing

Media lost on Breadth. They can still win on Depth, if they act like teachers.

Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...

By

Lev Kaye

Products + Service

Features + Use Cases

Industries

Integrations

Audience Insights :

The CredSpark Blog

Stories on:

Tag: Advertising

April 24, 2018 |

By

Lev Kaye

March 14, 2018 |

By

Barry Tonoff

January 31, 2018 |

By

Barry Tonoff

January 18, 2018 |

By

Barry Tonoff

January 11, 2018 |

By

Lev Kaye

October 24, 2017 |

By

Lev Kaye

August 1, 2017 |

By

Lev Kaye

March 23, 2017 |

By

Lev Kaye

Solutions

Company

Explore

Connect