April 1, 2019 |
Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
Audience Insights :
The CredSpark Blog
Stories on:
Tag: Assessment
May 26, 2017 |
In school, you always knew where you stood. But in the workforce, it's a lot less clear. As a student, your knowledge was checked on tests and quizzes multiple times per month, perhaps even a few times per week. You probably didn't love being tested; but along with grades, all ...
By
March 23, 2017 |
Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...
By
April 5, 2015 |
Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...
By
September 2, 2014 |
Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but here's the link. Hope you enjoy! - Lev
By
July 22, 2014 |
Your palms moisten with sweat. You cast furtive glances at others around you, to confirm you're not the only nervous one. The clock tells you it's almost 'go' time. Your heartbeat rises in your chest as you try to squelch a voice inside your head saying, "This could be baaaad..." ...
By
May 12, 2014 |
Here's two old truths, and a new truth to help your understanding of expertise.
By
March 24, 2014 |
How Do We Unlock Tight Talent? At CredSpark we're unlocking Tight Talent by enabling the creation and sharing of highly-targeted tests of knowledge and skill designed by credible industry experts.
By
March 24, 2014 |
Test-Driven Development - a new approach to building. Read closely.
By
March 18, 2014 |
Let's face it: You don't know much about anyone you hire. How can you reduce that risk? Take a new approach to find out what your job candidates actually know and are able to do: Ask them to show you.
