Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”
Is your association or nonprofit missing out on big opportunities because you're not leveraging a few simple audience engagement and personalization tactics? You just might be...
So much time and effort—not to mention money—goes into lead collection. But why are you throwing that all away by treating these new leads exactly the same?
Most forward-looking organizations are leveraging data and data science to improve business and operational results. But convincing your audience to provide additional data? Now that's truly an art.