Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
During media’s recent Decade of Disruption, ad-supported revenue models have stumbled and legacy brands have crumbled. But there’s been a bright spot: Events. But there's a dirty secret: Most events are a waste of time. Here's how to fix it...
The media circus around the Facebook scandal has died down and the news cycle has moved on. But the true impact of this and other data privacy scandals will last a long time and will be widely felt. This is about to get real...
The publishing industry has taken a beating of late. But there's one segment that's beaten the odds. And there's a way they might just build the future of the industry.
Influencer marketing is growing rapidly and clearly hitting a tipping point. But is its future growth and success being held hostage? What will free it? Audience data holds the key.