January 11, 2018 |
How much more might you enjoy Netflix (or any streaming or shopping service) if they took a moment to ask you some direct questions?
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Tag: Marketing
October 24, 2017 |
Gilbert Gottfried rose to become a successful comedian during the 1990’s, known for his tendency to get audiences’ attention through shockingly inappropriate jokes. Gottfried’s career recovered from an infamous joke he made in NYC about the 9/11 attacks--only two weeks after 9/11. But it did not ...
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August 1, 2017 |
Recently I spent the weekend with a newly-single friend who, after 17 years of marriage, finds himself once again 'on the market'. Having not dated since the last century, he's getting a crash course in how much being single has changed, due to technology. If you've been 'off the market' ...
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July 10, 2017 |
My extended family includes a few psychologists, from whom I've picked up a few nuggets on the human condition. One of them goes like this: "Depression is anger turned inward." OK, not the most uplifting way to start a blog post, but stay with me a second. What's interesting is ...
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March 23, 2017 |
Part I: Media's Crisis and The Way Forward Media firms face a true existential crisis: What is their purpose ? Why do they exist? For about 150 years, Media businesses were the only way to get messages, both non-commercial (news) and commercial (ads), in front of large groups of specific ...
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April 5, 2015 |
Back in school, we spent our days listening to teachers. Now--consciously or not--we spend our days listening to brands. Is your brand just like that boring, ineffective teacher you used to have (and couldn't stand)? Here are 5 warning signs. Your Brand Lectures Endlessly. When Hollywood shows a terrible teacher, ...
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September 2, 2014 |
Delighted to be featured in Forbes.com this month, for my thoughts on how to create great content that teaches people. Can't re-post the article here yet, but here's the link. Hope you enjoy! - Lev
