May 8, 2023 |
Dear media kits: you’re the problem. Read the top 5 frustrations about media kits and what to do about it.
Audience Insights :
The CredSpark Blog
Stories on:
Tag: Media
February 9, 2023 |
You have, on average, approximately 30 seconds to capture the attention of—and convey all event information to—prospective attendees. Overcome the paradox of choice by surfacing relevance for prospective event attendees.
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February 7, 2023 |
Let's unpack the three biggest imperatives for content creators, none of which ChatGPT solves.
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October 20, 2022 |
Here are a few insights that you can incorporate into your content creation process to dramatically improve your attention metrics.
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March 11, 2022 |
How can you leverage audience data to grow and engage your community?
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November 11, 2021 |
Cookie Monster had a different type of cookie in mind. In reality, the reverse of his quote is more true in today’s advertising and media markets. “That what wrong with media today. All they have is cookies, cookies, cookies. They never have questions!”
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July 14, 2021 |
The whole digital marketing and audience engagement world is about to be upended. Is your organization ready for the consequences?
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February 11, 2021 |
Most forward-looking organizations are leveraging data and data science to improve business and operational results. But convincing your audience to provide additional data? Now that's truly an art.
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April 6, 2020 |
In the thick of the pandemic, most people and organizations are struggling and questioning everything. Ironically, asking questions may light the way forward.
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February 1, 2020 |
In the rush to drive more audience engagement, are you forgetting that your sponsors and advertisers are an audience too? Here's how to deepen engagement with them and drive real value for you both.
