Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
Many things in this world are scarce. Content is not among those things. As content distribution costs have gone to zero, content has flooded the world. Which makes it hard to find exactly the content you need. Over-abundant content - User-generated, curated, "fake news", etc. - has simply created a ...