After 10 years spent helping community developers solve this problem, here’s CredSpark’s take on how to increase community engagement and inspire your audience.
The CredSpark Product and Client Services teams constantly have their ears to the ground to assess what features and tools our clients need to take their audience interaction strategy to the next level.
If you ask community leaders what they think is the basis of a thriving online community, you'll often get the response: "Common Interest." And it's true; common interest often draws people together.
Demographic data and purchase history are not enough. Socrates understood the power of a question. You should too. Make sure you're leveraging the opportunities of querying your audience, and let them tell you their story.
Savvy marketers are now leveraging new engagement features to turn their narrative content into interactive discovery experiences and collecting actionable data and highly qualified leads in the process.
HQ Trivia has been lauded for its mastery of real-time, quiz-based engagement. But any media or marketing team can learn and apply lessons from HQ's success.