CredSpark Client Example
How do you build interest in—and gauge readiness for—a new brand professional credential?
Let’s explore how the American Management Association did it.
AMA + CredSpark
AMA used CredSpark to create an assessment with three goals: 1.) Build awareness of their new professional credential, the AMA Certified Professional in ManagementTM; and 2.) Introduce members to the types of content on the certifying exam; and 3.) Benchmark whether members currently had enough base knowledge to succeed on the exam and take the next step in their career. Take a look…
Ready to Be an AMA Certified Professional in Management?
The Impact
- Created a clever, interactive way to introduce and promote a new professional credential
- Captured lead information from those interested in the credential
- Created a benchmark of users’ current knowledge
- Deepened their understanding of their audience’s base knowledge and exam readiness
69%
Lead Capture Rate
Provided complete lead information
56%
Opt-In Rate
Selected to receive future email communications
286,077
Data Points
Zero-party data points captured across all interactionsdata points collected…and counting
Client Spotlight
The American Management Association is a nonprofit, professional organization for the promotion of management, providing education, networking, and career development services.
