CredSpark Client Example
How do you create conversation and engagement around tough topics in your industry?
Let’s explore how MedPage Today does it.
MedPage Today + CredSpark
MedPage Today leveraged CredSpark to create a new product offering called The Ethics Consult. Each week, healthcare professionals are invited to interact with—and weigh in on— a case study where an ethical dilemma is posed. The next week, a medical ethicist responds and presents the survey responses for context. It’s a powerful illustration of keeping audiences coming back for more. Let’s take a look:
The Ethics Consult
The Impact
- Created an interactive case-study style audience experience
- Encouraged input on and conversation around important and sometimes controversial medical decisions
- Brought people back for more insights and interaction
- Showcased thought leadership and innovation
37
Articles
Articles published on medical ethics cases
99,932
Audiences Responses
The number of engagements with the CredSpark interaction
Client Spotlight
MedPage Today is a trusted source for clinical news across medical specialties, focusing on the news and information that directly impact the careers and practices of healthcare professionals.
