CredSpark Client Example
How do you capture the interest of some of the nation’s busiest movers and shakers while sending engagement metrics soaring?
Let’s explore how CQ Roll Call did it.
CQ Roll Call + CredSpark
CQ Roll Call is noted for delivering insightful, in-depth coverage of policy and legislation. They leveraged CredSpark to flip the script and create a fun, interactive quiz to engage site visitors while challenging them to test their knowledge of the nation’s capital. It was a great way to tap the competitive nature of this audience and improve time on site while generating first-party data. Let’s take a look:
How Well Do You Know Washington, DC?
The Impact
- Extended the value of evergreen content by turning it into an interactive experience
- Engaged the audience and improved engagement metrics across the board
- Collected first-party data on audience knowledge
- Created a competitive interaction that tapped game-like features
733
Engaged Users
Data and insights collected during the interaction
Client Spotlight
CQ Roll Call is the premier source for timely news, objective facts and analysis, and coverage of elections and the politics of legislation.
