CredSpark Client Example
What opportunities could you unlock just by knowing a little more info about your website visitors?
Let’s explore how BNP Media did it.
BNP Media + CredSpark
BNP Media leveraged CredSpark’s deep integration with Omeda’s audience marketing platform to identify website visitors who were missing key demographic information and then served them an interaction that captured that data. Take a look…
Missing Demographics?
The Impact
- Augmented their audience profiles with as little friction as possible
- Collected valuable data to better target future audience communications
- Attached a bonus subscription as a reward
- Enhanced audience data to better target and improve sponsorship
16%
Interaction Rate
of visitors provided additional data
55%
Opt-In Rate
opted-in to receive their free subscription
Client Spotlight
BNP Media is a fourth-generation, family-run B2B media business. Millions of professionals rely on BNP Media for the most relevant and actionable information through its magazines, events, websites, market research, and more.
