CredSpark Client Example
Is it possible to build even more enthusiasm for a conference of superfans? It sure is.
Let’s explore how C2E2 did it.
The Chicago Comic and Entertainment Expo (C2E2) + CredSpark
The team at C2E2 used CredSpark’s personalization engine to stoke the enthusiasm and build a sense of community for their rabid comic, manga, and pop culture fans. Participants answered questions to build excitement for the expo and then the interaction pointed out relevant sessions and activities based on their responses. It was an effective use of personalization to drive more engagement. Let’s take a look:
Where Do You Belong at C2E2?
The Impact
- Created a fun interactive experience that built excitement for the Expo
- Leveraged personalization to highlight the expo’s value around each user’s personal interests
- Created a sense of community and connection around pop culture superfans
81%
Completion Rate
The percentage of interaction viewers that completed the experience
71%
Click-Through Rate
The percentage of interaction viewers that completed the experience
Client Spotlight
C2E2 is a huge pop culture event based in Chicago and put on by CredSpark Client RX.
RX Global is one of the world’s largest conference and event producers, connecting industries and individuals with magical and informative face-to-face experiences.
