CredSpark Client Example
How do you introduce your brand and build your email list?
Let’s explore how Audience Rewards did it.
Audience Rewards + CredSpark
Audience Rewards, the official rewards program of Broadway and the Arts leveraged a CredSpark outcome quiz to entice members to engage with Broadway content and get them excited about the return to performances after the pandemic subsided. Let’s take a look:
Which Broadway Power Ballad Do You Need Right Now?
The Impact
- Engaged the audience with fun, Broadway-themed content to remind them of the magic of live theater and arts
- Increased new membership sign ups and opt-ins for future communications
- Built awareness about Broadway’s return to live productions
42%
Engagement Rate
Percent of people who saw the interaction and engaged with it
11%
Opt-In Rate
Percent of engaged participants who opted in to receive more information
Client Spotlight
Audience Rewards is the official rewards program of Broadway and the ArtsTM. It’s a unique coalition of theater owners, venues, major national presenters, and performing arts centers around the country.
