A CredSpark Deep Dive
The CredSpark Guide
to Event Engagement
Chapter Three:
Collecting Data & Insights at Events
Gathering feedback, audience data, and insights are critical to success of future events.
One element that remains pivotal for continuous enhancement and increased engagement is audience feedback and data. Information gathering during and after events is essential for understanding attendee satisfaction, gaining real-time insight into what’s working and not working, and collecting ideas for future speakers, session topics, learning opportunities, and more. It’s crucial to understanding your events business and gaining the insights you need to improve in the future.
How you collect that data is just as crucial.
Integrating interactive content into your events can significantly improve audience participation and engagement while getting you the audience data and feedback you want. Let’s explore the importance of data and feedback, the role of interactive content in collecting it, and how it can transform your event experiences.
Benefits of Creating Event Feedback Loops
Insights into Attendee Experience: Interaction-driven feedback loops provide a window into attendee experience, surfacing perceptions and opinions about various event aspects such as registration, session content, speaker performance, venue quality, and more. Use it as more than an opportunity to solely provide a ‘thumbs up’ or ‘thumbs down’.’ Add additional questions to get at the reasons and rationale for participants’ answers.
Opportunities to Increase Engagement: Feedback and data collection opportunities should also provide value to attendees and sponsors. You can create interactions that collect the info you need while still providing a learning experience, entertainment, a reward, and more. Feedback mechanisms make attendees feel heard and appreciated, fostering a sense of community and active participation. Just make sure you make it useful and valuable for participants, too.
How Interactive Content Enhances Event
Feedback & Data Collection
Interactive content enhances the feedback and data collection process, making it more engaging and effective. Interactions generate a deeper connection with your audience, encouraging higher quality responses at a higher rate. Participants tend to provide more thoughtful and detailed feedback when the process is gamified and interactive.
In addition to more reflective post-activity feedback opportunities, try live, real-time interactions, like CredSpark Live Mode, during a session to capture in-the-moment opinions and insights while super-charging session engagement. These interactions make your audience an integral part of the show and allow presenters to adjust and modify session content based on real-time information.
Additionally, social media platforms are great ways for feedback from attendees, and allows them to share their experiences and opinions publicly. Event-specific hashtags, live streams, and social media contests can boost engagement and perspective, while providing publicity in an organic manner.
Bringing It All Together
Strategically placing feedback interactions throughout your conference or event experience can deliver revealing insights into attendee opinions, interests, and ideas—as well as lay the foundation for an even more successful and lucrative event program in subsequent years. Let data be your guide.
Explore other chapters in CredSpark’s
Guide to Event Engagement.
