CredSpark Events & Video Guides
Advertising and Media Innovators Webinar
October 30th, 2024 | Recording
Get key insights & strategies from media industry innovators on how they’re putting interactive content at the core of their audience data and ad sales strategy and seeing big results.
Discover how innovators in the media & publishing industry are using interactive content to spark engagement, gather proprietary audience data, and drive new sponsor revenue.
Topics: Advertising & Marketing, Media & Publishing, Lead Generation, Interactive Content
Join us for this insightful and actionable webinar to learn how top media brands are leveraging interactive content in innovative ways to leverage audience data to grow their businesses. Listen along as they go through their strategies and approaches, show you real-world examples, and discuss the insights they learned. Then join the discussion on how you can leverage interactive content in your organization to drive business growth and achieve your objectives.
Key benefits for watching or attending include:
- Learn how top media brands are strategically placing interactions throughout their content to gather and enhance their audience data and subscriber profiles.
- Discover how smart ad sales teams are selling interactive sponsored lead gen programs and driving premium pricing by delivering high-quality leads complete with detailed qualification data.
- Explore how interactive content is being used to generate big increases in key audience engagement metrics.
- And get live examples, as well as insights and strategies from top industry experts.
Featuring:
Casey Cornelius
As CredSpark’s Head of Content and Client services, Casey Cornelius is a former educator with deep experience in learning and development, curriculum design, and assessment. She also has more than five years experience working with B2B marketing and audience development teams to create engaging, enriching interactive content.
Carly Grace McNeil
Carly McNeil has years of experience as a leader and mentor in the lead generation space, Carly’s insights and drive for business growth has proven to be successful and metric-driven. Carly effectively bridges the gap between data and decision-making, ensuring evidence-based product and strategy development. With an MS in Marketing Analytics and an MPP in Public Policy from the University of Maryland, College Park, Carly is adept at leveraging data analytics and user feedback to drive innovative product development initiatives and audience engagement.
Ksenia Stsepyetkina
Ksenia Stsepyetkina is a Marketing Analyst for Group C Media, where she works closely with clients in the commercial real estate, facility management, landscaping, and business continuity sectors to develop customized marketing campaigns that meet their specific goals. She specializes in creating data-driven solutions that align with business objectives, ensuring impactful and measurable results. Currently, Ksenia is focused on audience development, helping clients expand their reach and better connect with their target markets.
Innovators are already using interactive content to empower their ads. So should you.
