Create outstanding engagement while generating important audience data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and provide lead information to see their results and how they compare to others. CredSpark quizzes are an easy and effective way to turn static content into something special that audiences will enjoy and feel they’ve received value for providing you with lead information.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver the actionable lead data you want because people actually enjoy taking them.

Get incredibly targeted and specific for each individual audience member by leveraging CredSpark’s recommendation engine. Get rich lead data when your audience answers questions about their interests and needs and then gets presented with specific content, products, or services based on those responses. Your audience gets real value and you get data, engagement, and ultimately transactions.

Get deeper insights and actionable lead data by using CredSpark’s logic features when creating your interaction experiences. You can send audience members down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses. It’s a powerful way to gain more depth in your lead data while providing them with a more relevant experience.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your audience through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can go fun and frivolous (Think: What Britney Spears song best defines my life?“) or use this powerful feature to segment audiences or put them into “communities” based on their interests or preferences.

Take advantage of your audience’s competitive instincts and add game-like features to your interactive content. Leverage scored quizzes and leaderboards to create a game interaction where your audience can compete for high scores/performance. CredSpark’s gamification features are also a great tool for sponsored interactions, lead generation, promotions, contests, and more. And be prepared to be blown away by the engagement metrics.

Leverage CredSpark’s progressive profiling to design compelling interaction experiences over time, across a customer lifecycle, or through a funnel. You can create more “bite-sized” interactions that quickly engage your audience while gathering first-party lead data. Follow up with more interactions over time and you add depth, breadth, and value to your audience data.