Create outstanding engagement while generating important data and insights with quizzes. With a wide range of interaction and question types, you can easily create an engaging, interactive experience for your audience that encourages them to continue forward and, if you want, provide detailed performance and comparison feedback. CredSpark quizzes are an easy and effective way to turn static content into something special that your audience will actually enjoy.

Get instant feedback and insights into audience opinion with clever, interactive polls. And with Credspark, you can literally create them in minutes.

Develop innovative and immersive survey experiences that deliver deep and actionable insights. Mix survey questions with other media to create compelling experiences and keep participants actively engaged throughout. And throw out the annual survey, because with CredSpark’s progressive profiling features, you can survey your audience with smaller, more manageable experiences over time. CredSpark surveys deliver rich, actionable data and insights because people actually enjoy taking them.

Get incredibly targeted and specific for each participant by leveraging CredSpark’s recommendation engine. As your audience answers questions, you can point them to specific topical content, additional questions, feedback opportunities, and more—all based on their question inputs.

Get deeper insights and actionable data by using CredSpark’s logic features when creating your research interactions. You can send participants down different and more personalized paths based on their responses to previous questions or have them skip past future questions that are no longer relevant based on their responses.

Leverage people’s innate desire to categorize and compare themselves. CredSpark outcome experiences send your research participants through an engaging interaction and based on their responses to questions, puts them into a predefined “category” or “bucket.” You can use this powerful feature to segment participants or put them into “communities” based on their interests, responses, needs, and more.

Take advantage of your participants’ competitive instincts and add game-like features to your market research content. Leverage scored quizzes and leaderboards to create a game interaction where participants can compete for high scores/performance while you collect valuable data and insights. And be prepared to be blown away by the engagement metrics.

Throw out that annual survey and leverage CredSpark’s progressive profiling to design compelling research experiences over time, across a customer lifecycle, or across specific milestones. You can create more “bite-sized” research interactions that quickly engage participants while gathering valuable data. Follow up with more interactions over time and you add depth, breadth, and value to your research data.